Quality Links & Quality Content: Linchpins of Your SEO Strategy
Building quality links is challenging, but you certainly shouldn't “take what you can get and leave it at that”. The cultivation of quality backlinks is massively important in any SEO campaign and you...
View ArticleGoogle Pays $18.6 Million Applying for 101 New gTLDs
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for...
View Article5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make...
View ArticleHow to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand...
View ArticleInbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when...
View ArticleInternational SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of...
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized...
View ArticleHow to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase...
View ArticleGoogle Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows
Google Play and YouTube are among the new distribution channels chosen by 20th Century Fox for over 600 movie and TV show titles. Rupert Murdoch, who accused Google of pirating content, owns the...
View Article7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online...
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars....
View ArticleLink Marketing Offline
Link marketing isn't all that different from regular marketing. While the idea of using offline marketing strategies for link development might seem foreign to some, marketing is marketing. Here are...
View ArticleThe Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...
View ArticleGmail Users in Iran Regain Access to Accounts
The unblocking of Gmail marks a quick end to the government sanctioned block of Google's email service. Officials have reported that the Gmail block was an unexpected consequence of the country's...
View ArticleGoogle Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in the UK are eligible to apply, as long as they’ve received an invitation;...
View ArticleGoogle Plans to Combine Mobile & Desktop Ads
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings call, Google’s top exec explained that users don’t actually...
View ArticleThe Client’s Guide to Publishing Infographics
This guide explains what the vendor does and what you, the client, owns for your next (or first) infographic project. Come launch day, there will be no surprises, which will help make your campaign run...
View ArticleOn-Page Optimization for Multilingual Sites
On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing your domain and URL, titles and meta tags will...
View Article5 Reasons Why People Hate International Search Marketing
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image...
View ArticleOnline Newsrooms Grow Up, Go Social, Get Optimized
Breaking news! Online newsrooms are the mother lode of quality content that should be optimized as soon as possible. A good newsroom can raise your visibility in search engines and with the media....
View ArticleFuture Forward - Shifts in the Digital Revolution at #SESLON
Context is everything. Dave Coplin, chief envisioning officer of advertising and online at Microsoft U.K., says the changing web now revolves around the context of the user, even if brands don't fully...
View ArticleOn International Women’s Day, Marketers Share Challenges & Reasons to Celebrate
Many women are helping to shape the marketing world by sharing insights and expertise. We ask some of the smartest women in marketing to reflect on the women who helped or inspired them, and share some...
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